The market for Iphone applications is hot right now. Here is a success story: a coder raking in 600,000 in one month.
Here are a few success principles I read between the lines:
1. Taking quick action
This Iphone application marketplace is barely a few months old. You needed to jump right into the action to make money.
2. Let the competition inspire you, not discourage you
At the same time, the coder wasn’t among the first guys to do it. In fact, he waited long enough (a few months) that there were already 20,000 apps competing for customers’ attention. Some would have thought themselves out of it – “I’m too late in the game”, “it’s too crowded”, etc. He just did it.
He was inspired by another app coder who made 250K in 30 days a few month ago, and instead of being envious, he set out to do the same thing. Not only did he succeed but he made about twice that amount.
3. Working hard, no excuses
It wasn’t easy for Nicholas, either. After getting off his shift as an engineer at Sun Microsystems, he worked on iShoot eight hours a day, cradling his 1-year-old son in one hand and coding with the other.
4. Don’t let anything stop you – just do it
He didn’t have the money to buy books to learn how to write an iPhone app, so he taught himself by reading websites.
He didn’t try to re-invent the wheel – his app is a basic shooting game like many others already out there. That didn’t stop it from being successful.
6. “Moving the free line” – giving something away for free to get customers’ attention
When iShoot launched in October, business was slow for a while. And then Nicholas found some spare time to code a free version of the app — iShoot Lite, which he released January. Here’s how that helped: Inside iShoot Lite he advertised the $3, full version of iShoot. Users downloaded the free version 2.4 million times. And that led 320,000 satisfied iShoot Lite players to pay for iShoot.